Luxembourg is not famous for its beer, perhaps, but those in the know will have come across the eminently quaffable Bofferding, marketed as 'the secret of Luxembourg'. Its ad campaign (see below) is tremendous - and could teach UK brewers a thing or two; though it shows how deep even Bofferding's pockets are that they could get Saatchi & Saatchi to do it.



Bofferding is… Continue

'I don't know why people deride a country of five million people that produces 1,000 different beers.' - Jonathan Meades



Raised eyebrows often greet those who say they're off to Belgium for a holiday. Belgium? Why?



Quite apart from the beer, there's food, architecture and everywhere a sense of the gothic. The journalist and broadcaster Jonathan Meades hit… Continue