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Uncommon Brewers is based out of Santa Cruz; a city known for it’s progressive activism, social tolerance, and environmental awareness. These elements, plus its reputation as a surf mecca and college town have combined to impart a unique flavor on the city. Since Uncommon Brewers got their start in 2007, they have been creating some of the most innovative and uniquely fla… Continue

How do your perceptions influence the beers you buy? Think about the beers you feel are of the highest quality. What creates our perception of quality in a craft beer? Do we rely solely on the taste of the beer? Could it also be based on the ingredients used? Does the brewing location influence your perception of quality? How about labeling, packaging and nomenclature? Does this influence perception of quality? If Fat Tire were introduced nearly twenty years ago in a can, would it have been as s… Continue