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They do but they've been deciding them on a case by case basis. I remember a few years ago that there was a big dustup over feta cheese. The Greeks said that it was theirs and no one else could call their stinky, briny, salty cheese feta but the Danes (I think) wanted to call their own stinky, salty, briny cheese feta. I can't remember who won but it went to court.I believe the EU also has laws that protect geographical designations. So, the Kölsch designation wouldn't have any conflict.
I think I found it...
http://www.origin-food.org/pdf/pdo-pgi.pdf
On page 44, kölsch is listed at a protected product
I've been racking my brain to see if I can conjure up a kölsch-style beer that's not just served in brewpubs but actually bottled, labeled, and widely distributed in the US that calls itself "kölsch" instead of "kölsch-style" or "German-style golden ale" or something like that. I have a hard time imagining the appellation control agency would feel the need to exert any pressure on breweries to change their beer names unless the Germans felt (like the French and Scotch and Italians before have) like they were losing on market share as a result of the naming. Considering how poorly kölsch travels, there's not much of it sharing markets out there, sort of like how nobody used to care about the two Budweisers before their distribution borders finally started to overlap.
I'm of two minds on this sort of thing. Kölsch is a word that is definitely of a specific place so I don't begrudge the brewers seeking to protect the term. Regardless of where you stand on the Budweiser issue you have to admit that it must be supremely irritating to brewers in the actual city not to mention how damaging such a thing could potentially be to their product. (Budweiser is a bad example of the latter point because most everyone understands the difference but I think you get my point.)Personally I hate monopolies and protectionist schemes like this.
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